I try not to watch too much TV. However, football requires much of it. Along with football, naturally, comes commercials. Over the past year I have been increasingly more critical of commercials and their messages. Sometimes I see a commercial and just totally get confused by it. Here are three that I just don’t get.

Snowboarding Nissan Frontier

I get escapism and suspending reality in commercials. I get it. With that being said, I still don’t get this commercial:


Nissan Frontier Snowboarding

The commercial is not showing me anything even remotely possible whereas many other truck commercials seem to give me an idea of practical real-life applied solutions. Again, I understand escapism and I think it works for some ads. Axe is a good example. Use Axe, and scantly clad (if that) women magically show up. I get that.

However, I can suspend belief for a $3.00 stick of deodorant. Am I willing to suspend belief for a $20,000 truck?

Chase United Mileage Plus Explorer Card

Actually, I think I do get this commercial but I’m not certain it is the message they want me to be getting.

I am unable to find it online, but it airs constantly. It has two business travelers one of which has the Chase Visa Mileage Plus Explorer Card and he scores a free checked bag, while the buddy pays. The one without says he knows some hidden place they can hang out where there is a three-pronged plug they can share. But, lo and behold, the guy with the Chase card has club passes! Then the Chase guy gets to board earlier than the dude without.

Essentially the commercial is telling me that the airline nickels and dime you, is a pain in the butt, and they suck balls. Although, if you pay them a little bit more for membership into their Chase Explorer Card the experience will suck a little bit less.

It takes some hubris for their marketing message to be, “Hey we suck, but pay us more money for it to suck less.”

Corona Snow Sand Commercial

In general I like Corona’s ad campaign. Traveling on an airplane can suck (see above) and the desire to have a cold beer to escape to an imaginary beach is compelling. Meeting your buddies after work to have a beer? I get it. Oh boy do I get it as PJ Harrigan in State College, Pennsylvania can attest to. Damn you and your well-priced happy hour specials.

Anyhow, I don’t get this:

So when on your nice ski vacation you really wish you were on the beach? That’s gotta be a nice problem to have. Who, exactly, is the target audience for this gem? People with way too much money and time?

“Man, this Aspen ski lodge is way too much work, I totally wish I could relax in Cancun.”

#YuppieProblems

Bonus: Viagra

One dude in the mountains popping Viagra with two horses. Not judging, just throwing it out there.  . . one man . . . two horses . . . mountains  . . . Viagra.

 January 6, 2012  , , ,
Apr 302011
 

As I prepare to graduate with my MBA I have started to search for some self-deprecating MBA jokes. I have compiled some here, and if you know of any others that are worthwhile to add, feel free to email me.

You know you are an MBA when . . .

  • You ask the waiter what the restaurant’s core competencies are.
  • You decide to re-org your family into a ‘team- based organization.’
  • You refer to dating as test marketing.
  • You can spell ‘paradigm.’
  • You actually know what a paradigm is.
  • You understand your airline’s fare structure.
  • You write executive summaries on your love letters.
  • You think it is actually efficient to write a ten-page paper with six other people you do not know.
  • You believe you never have any problems in your life, just ‘issues’ and ‘improvement opportunities.’
  • You calculate your own personal cost of capital.
  • You refer to your previous life as ‘my sunk costs.’
  • Your three meals a day are a ‘morning consumption function’, a ‘noontime consumption function’, and an ‘even consumption function.’
  • You start to feel sorry for Dilbert’s boss.
  • You refer to divorce as ‘divestiture.’
  • Your favorite artist is the one who does the dot drawings for the Wall Street Journal.
  • None of your favorite publications have cartoons.
  • You account for your tuition as a capital expenditure instead of an expense.
  • You insist that you do some more market research before you and your spouse produce another child.
  • At your last family reunion, you wanted to have an emergency meeting about their brand equity.
  • You decided the only way to afford a house is to call your fellow alumni and offer to name a room after them if they help with the down payment.
  • Your ‘deliverable’ for Sunday evening is clean laundry and paid bills.
  • You use the term ‘value-added’ without falling down laughing.

The above taken from gmatclub.com

MBA Guys Describe Marketing:

What is marketing?

1. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” – That’s Direct Marketing”

2. You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: “He’s very rich. “Marry him.” -That’s Advertising”

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: “Hi, I’m very rich. “Marry me – That’s Telemarketing”

4. You’re at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car)for her, pick up her bag after she drops it, offer her ride and then say:”By the way, I’m rich. Will you “Marry Me?” – That’s Public Relations”

5. You’re at a party and see gorgeous girl. She walks up to you and says:”You are very rich! “Can you marry ! Me?” – That’s Brand Recognition”

6. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” She gives you a nice hard slap on your face. – “That’s Customer Feedback”

7. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” And she introduces you to her husband. – “That’s demand and supply gap”

8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: “I’m rich. Will you marry me?” and she goes with him – “That’s competition eating into your market share”

9. You see a gorgeous girl at a party. You go up to her and before you say: “I’m rich, Marry me!” your wife arrives. – “That’s restriction for entering new markets”

 April 30, 2011  ,
 

Most Geniusly Written Poem

This is great!

 July 16, 2010  
Aug 282009
 

Perfect description of the Ballmer Curve at XKCD

In addition to programming, I am pretty sure that every endeavor of mankind (or woman if you are one) can be optimized if the Ballmer Curve is adhered to.

The Ballmer Peak

 August 28, 2009  ,